Alternative Courtship: Matrimonial Advertisements in the 19th Century

Fascinating article by Mimi Matthews on lonely hearts of the 1800s.

Mimi Matthews

The Lovers by William Powell Frith, 1855.

For many single ladies and gentlemen of the 19th century, placing a matrimonial advertisement in a local newspaper was considered a viable alternative to traditional courtship.  It was especially popular with those who were new to an area or those who had no family or social groups through which they might otherwise obtain an introduction to a suitable partner.  Naturally, there were those traditionalists who frowned upon this method of acquiring a spouse.  It was viewed as undignified, indelicate, and dangerous.  Even so, matrimonial advertisements were utilized by men and women of every age and every class throughout the Regency and Victorian eras. 

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