This week I started blogging monthly for RWA. My column is called Tips from an Industry Insider and you can read the full blog post here. I’ll be adding more reflections and insights every month on the 13th.
Amongst other things, I point out that as an author you most likely focus on one book at a time. No one in publishing works on one book at a time. Everyone is multi-tasking, from publishers and editors to cover designers, product and sales personnel, marketers and publicists. The production line never stops (as any indie authors reading this column know only too well). Even if the company only publishers one book a month, the relentless churn of the production schedule means that while they are editing book A, they are designing the cover for book B, typesetting book C and preparing book D for print. When sales reps sell in month 1, they are researching month 2 and reading ahead for month 3. While a publicist is on the road with you, she is contacting journalists to firm up interviews for Author F and preparing long lead pitches for Author G. … What does this mean for you? Understand the deadlines and timelines your team is working to, from editor to publicist. Stick to them. Be available. Plan. Communicate clearly.